SEO & Submissions
Search Engine Optimization (SEO)
What is SEO?
Search Engine Optimization (SEO) is the main online marketing technique, whereby your website achieves high ranking position on Search Engine Results Pages (SERP) for important keywords and/or key phrases related to your business. SEO uses a mix of techniques, tools, and technical skills to get the desired results.
If you are an online business, SEO is one of the most critical factors to your website's online marketing success. Most of new and organic traffic on the Internet is generated through search engines. In order to be positioned before your competition in the search results, your website must have several key features, to become what is termed as "search-engine friendly". Moreover, to be highly ranked within the search results your website should convince search engines that it is an authority in your business sector and that your content is relevant for particular keywords related to your business. So if done properly, SEO can help you achieve that and result in a higher return on investment than any other type of marketing, both online and offline. SEO can also help drive targeted traffic and motivated buyers to your website and in turn contribute to increased sales conversions.
Search Engine Optimization is the technology used to promote your website to search engines, and if done correctly would display your web pages in the top 20 or 30 listing of search engines in your related topic for your major keywords.
SEO, if done correctly, guarantees your website a flow of fresh organic traffic from search engines. Most websites rely on search engines for 80% of their traffic. If a website is not listed in the first 2 pages for their main keywords, then they are losing on traffic, and therefore on fresh new customers.
SEO requires some technical skills to optimize your website, and various tools to promote your web pages to search engines, so that all your web pages get indexed and listed.
Search engines index a website according to many factors, and then measure the importance of your website and its content in relation to your keywords on a number of fairly complex algorithm, to decide on the position of your listing.
Some of the factors considered are the contents of your website, relevance to the search topic, density of keywords, easy navigation, meta tags, how many incoming links, and how important these links are, and more.
Google, as well as all other major search engines are continuously updating their search algorithm so as to provide users who are searching for information with the best matched results. While this seems like a great improvements for web surfers, it represents a nightmare for website owners relying on their traffic from search engines. Because with every major update of how search engine index and list websites, many website owners find that their listings have either disappeared or have fallen behind, to be replaced by their competitors.
Only those with professional SEO services that are continuously working on optimization, updating their websites, and following the new rules of the search engines are able to maintain their ranking and position for their keywords.
Some of website owners think that they don't need SEO services, that just by creating a website, web surfers will find them. This is absolute myth as many website owners discover only too soon, that hardly any traffic is coming their way. The only way to receive traffic, and therefore new customers and new business, is through SEO.
Search engines use spiders and robots to index the web, and these spiders are programs that follow links, read text and index it. Unlike humans, they cannot understand images, flash, frames or java script. If your website contains such elements, search engines will not be able to follow links in images or flash or frames, and good SEO will require that you change some of these elements.
Your website content is one of the major factors to consider. You need to have good content that is updated regularly to keep your content interesting and fresh, so that visitors to your website would find the content interesting and stay on your pages for a longer period, with a higher probability of buying from you. Search engines also consider your website more relevant if your content is rich and regularly updated.
Getting links from other websites is considered as good for SEO and is regarded highly by search engines. As every link to one of your pages from another website, is considered by Google as a vote of confidence for that page. If the link is from a high traffic website with high ranking page, then the vote is more important according to Google rules, and this improves your website rank in return.
SEO is not a one time quick fix. It is a continuous process requiring tuning and adjustments and continuous optimization so as to appear in the first 10 or 20 listings of major search engines, and to maintain that position for all your major keywords.
One of the traps that many website owners new to SEO fall into, is using unethical SEO techniques thinking they can get very high ranking overnight. You must be very careful not to use such techniques like cramming keywords, using keywords unrelated to your content, adding back door pages, hidden text and other such techniques. As search engines are becoming much smarter and websites using such SEO techniques are getting penalized and getting banned from search engines.
Our company is specialized in SEO and search engine submissions, we have been promoting our clients websites and our own for over 10 years. If you are not making money from your website, then you are losing money and missing on new business opportunities and global expansion. Contact us now for a good Google ranking, and further discussions about your SEO needs.